Your privacy
Privacy notice
Be Magical keeps as little about you as it can, and never sells your details or shares them for marketing. This notice explains what is kept and why, in line with the Protection of Personal Information Act (POPIA).
Who is responsible
Be Magical, run by Sarie Coetzee in Durbanville, is responsible for your information. You can reach us on WhatsApp or by phone at 067 433 1017 or by email at info@selfiebox.co.za. Sarie Coetzee is our information officer.
Visiting the website
We count visits without cookies and without identifying you. To count unique visitors, your internet address and browser type are turned into a scrambled code that can't be turned back; the address itself is never stored. We also note the page visited, the site that sent you here, and the country and city your internet provider reports. Your order basket is kept only in your own browser.
Ordering on the website
The website doesn't take card payments or keep accounts. When you place an order on the website, we ask for your name, WhatsApp number and email address, your delivery address if you'd like it delivered, and any notes you add. We use them for your order: to make your invoice and email it to you with our bank details, and to let you know when your payment has arrived or if anything changes. Your order is kept with our sales records. To save you typing them next time, your details are also remembered in your own browser (not by us), and so are your notes while your order is being placed.
Ordering on WhatsApp
When you tap “Order on WhatsApp”, WhatsApp opens with your order, and we note the items and anything you typed (your name, how you'd like to receive it, your notes and your payment reference) so we can match it to your message. Your WhatsApp conversation with us is covered by WhatsApp's own privacy policy.
Paying by EFT
If you pay by EFT, your payment goes straight into our bank account. We see what our bank shows us (your name or reference and the amount) and use it only to match your payment to your order.
Buying in person
If you ask for a slip by WhatsApp or email, we use your number or address to send it and keep it with the sale record, along with any company or VAT details you give for an invoice. We keep sales records for as long as the tax rules require.
Who helps us
This website is provided and hosted for us by Sell Now Now, a product of The Webjockeys, which keeps the information above on our behalf and uses it only to run the website for us (an “operator” under POPIA). You can reach them at info@thewebjockeys.co.za. Slips and invoices are sent by WhatsApp or by email.
AI that helps us
We run the shop with the help of an AI assistant, which uses an AI service based outside South Africa. To help us keep track of orders, it sees your name and your order: what you ordered, its number and total, how you'd like to get it and when you placed it. It sees your delivery address and notes only when we ask it about your order, and never your WhatsApp number or email address. Product photos and descriptions are also prepared with AI services, some of them based outside South Africa, which see only our own photos and descriptions. Their terms say they don't use any of this to train their AI.
Your rights
You may ask what we hold about you, ask us to correct it, or ask us to delete it, by WhatsApp or email to Sarie Coetzee. If you're unhappy with how we've handled your information, you can complain to the Information Regulator (inforegulator.org.za).